Tuesday, June 26, 2007
Thursday, June 21, 2007
Easy way to revenue your adsense
So what is Google Adsense and how can you use this program to earn a six-figure income?About two years ago, Google created this program to help websites to monetize their web-traffic. Here's how it works:Webmasters obtain a special code from Google which then displays targeted ads on their website.
Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads. Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.
The question is how can you increase your Adsense revenue without increasing the number of web visitors?The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.
The following are six ways that you can do this and increase your revenue at the same time:
1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.
2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728x90) or Wide Skyscraper (160x600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336x280) yields the best amount of click-thrus.
3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.
4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.
5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.
6) Don't have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn't help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.
By taking the time to implement these six simple steps, you'll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!
Google promotes this money cycle. No it’s not a fraud!
1 – High CTR
Now let me explain to you the quality and quantity of all the ingredients you will need toget the green cycle that gets you AdSense money through AdWords.
1 – High CTR
There is a reason why you should have high CTR. It should be NOT LESS THAN 10%even in the worst cases. Now, how did I reach at this figure? Suppose you are buying traffic for 5 cents per click from Adwords, and at the end of the day, you get 100 visitors. Now, out of these 100 people, if 10 people clicked your AdSense ads, then the payout of those 10 clicks should be more than $5 (that you spent on Adwords) toearn you any profit. Or you can say, EPC should be at least 0.50 cents.
Let’s use some more valuable stats. Generally, highly qualified traffic clicksare more on AdSense blocks, depending upon your content and placement of your AdSense blocks. I have managed to get up to 20% CTR on Content Websites. 100 visitors from Adwords 20% CTR 20 clicks Spent – $5 Earned - $14 on a particular day EPC average was $0.70
Traffic from AdWords is easy to get. All of us know how to opt for an AdWords account. But it needs to be managed properly so that we may get maximum traffic with minimum investment.
Tip 1 – Include as many low paying keywords as possible. Get to overture, Get to WordTracker, or any other site you know. Get creative and make your own too. Keyword Country database can suggest you millions of such low paying keywordsalong with the high paying keywords.
Tip 2 – Don’t pay more than 5 cents to Google AdWords initially. No matter how much traffic you get, just do not pay more than 5 cents in the beginning. Wait for a few days. One week is the best time to draw the average of how much you were in profit. If you feel you can do better by increasing the CPC on AdWords, go ahead!
Tip 3 – Optimize your ads till they have the highest CTR. Use more andmore COMMONLY known GENERALLY spoken keywords. Try including search keywords in the ads in such a way that Googleshows them in bold when someone views your ad.
Tip 4 – Use suggestive low cost keywords to further boost the traffic on your website. This tip is a bit risky,so it should be wisely used. In certain cases, it can be a deciding factor - Double or nothing!
For more tips on Adwords: http://www.webmasterworld.com/forum81/2839.htm
High paying keywords are the key ingredient of the entire recipe. It’s the heart of the entire system. Don’t try this without High paying keywords. Make several web pages around a topic that contain high payingkeywords, and link them with one another. Don’t try it on low paying keywords,as you will be spending away lot more on AdWords than what you earn from AdSense.
More the advertisers bidding on a keyword, higher will be your EPC - andof course, broader will be your smile. When I say “high paying keywords,” I don’t mean the ones with Higher CPC. It’s a bigmistake to judge a keyword as a “high paying” one just on the basis of CPC. Only Keyword Country lets you predict your earnings per click before even targeting keywords.
Try using keywords that have low competition with advertisers paying high on it. You can find thousands of undiscovered niche keywords in Keyword Country’s Database. Don’t worrymuch about the traffic, it’s the job of AdWords to send the traffic to yourwebsite. But don’t get too easy on that either.
4 – Target Your Content With High Paying Keywords
Here is how to target the pages for high paying keywords.
Internal Optimization : Internal Optimization includes Meta tags,Title Text, Optimization of content, and internal linking of your website. Herewe will learn how to increase relevancy of ads and how to inject keywords thatwill help you get high paying ads. Internal Optimization has a high impact onthe relevancy of ads and CTR.
External Optimization : This includes the web pages that are giving linksto you (external profile of your website), anchor text being used to link yourwebsite, and many more variables that search engines use to evaluate theauthoritative importance of a web page. External Optimization helps bringrelevant traffic to your website and enables you to earn more by getting moreCTR (Click Thru Ratio).
If you want to apply high paying keywords on existing web pages (already crawled by Mediabot), please don’t expect the increase in income the next second. Google takes time to refresh its ads (maximum 15 days).
So, don’t just log on to adwords and start a campaign right now. Make sure that you are getting high paying ads, andthat you have implemented high paying keywords correctly. Creating new optimized pages on the website can show you immediate results (if your website is being crawled by Google regularly). Keyword Country lets you predict your EPC (EarningsPer Click) before even targeting a keyword with its Average CPC. That’s the best way to find out if the keywords are really high paying orare just artificially inflated keywords.
Hold your breath. This is a never-told secret.
The whole reaction starts from AdWords. What is AdWords? – Source of paid traffic. You are bringing in paid traffic. But, is Adwords the only way to get paid traffic? BINGO! You got my point.
Discover other cheaper ways to buy traffic. There are many other smaller PPC engines that can collectively give you as much traffic (or sometimes more) as you want, giving you more returns than you can handle.
You need to take special care of SmartPricing here.
Here is what Google says what SmartPricing is:
“How smart pricing worksWe are constantly analyzing data across our network, and if our data shows that a click is less likely to turn into business results (e.g. online sale, registration, phone call, newsletter sign-up), we may reduce the price you pay for that click. You may notice a reduction in the cost of clicks from content sites. We take into account many factors such as what keywords or concepts triggered the ad, as well as the type of site on which the ad was served. For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras. Google saves you time and hassle by estimating the value of clicks and adjusting prices on an ongoing basis. With improved smart pricing, you should automatically get greater value for clicks from ad impressions across our network, all with no change in how you bid.”
The major factor: NEVER EVER TRY TO CHEAT GOOGLE. Don’t host content that your visitors don’t want to see. They came on your website in good faith that you will give them quality information, exactly what they are looking for.Just putting crap there, and stuffing the search results of a search engine is what Google hates.
If the visitors are given carp information, they will never be good buyers, or will become resistant tothe convincing power of the advertisers where your AdSense code is directing them to. Google will sense that the traffic form your website isof poor quality, and you will get a shock of SmartPricing.
Who said that? I happened to make a very informational site, and then to help bring some visitors to my highly informational site, I usedthe adwords to promote it. Of course, since this site is just sprouting, I don’thave the capital to bid on the $X keywords, so I am starting out slowly, and bidding on terms with lower volumes of searches.
Currently, in order to help supplement the income of my informational site, Ihave chosen to use Google’s excellent AdSense program while the site begins to show up in the search engines…. who knows, maybe I’ll just keep on using Adsense and Adwords for the foreseeable future.
There should be no issue as long as your site is decent and does not say “click my ad.” Google must have thought about this trick already andit must be silently happy to see the advertisers run such money loops. But Google can’t shout it loud to the community. Webmasters who are buying ads from Google and boosting their AdSense are actually helping Google to make more money from high payingadvertisers. It’s a win-win game for Google. Will you take action against a person who is paying to help you?
Yes, it is illegal if you bring Adwords traffic on poor content. Google will curse you with its SmartPricing phenomenon, and will limit your earnings. Google wants your help, but not at the cost of its own reputation. Never ever try to cheat Google.
Adsense Tips and Tricks
When you’re deciding to become a website publisher you will fall into one of two broad categories:
a)Publish 100 websites that each earn $1 a day profit
b)Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).
Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results.
-New Sites, Files and Maintenance-
When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL’s and channels.
Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
domain1.com - 728 banner
domain1.com - 336 block
domain1.com - text link
domain2.com - 728 banner
domain2.com - image banner
domain2.com - 336 block
domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.
As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added:I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
-Adsense in RSS-
With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
~You only get to place one ad unit.
~You have no control over finding the ’sweet spot’ for the ad unit.
~The ads are usually poorly targeted (this is getting better).
~People develop ‘banner blindness’.
~I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. ~However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
-Affiliate Sites-
Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
-PPC Arbitrage-
This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
Have any other adsense tips, tricks or secrets? Drop me an email and let me know..
Display Relevant Adsense Ads Using Section Targeting
Many components have to be combined skillfully to even hope for a considerable amount of profit. One of the most important aspects of making money with adsense is your ability to serve your audience with the most relevant advertisements.Adsense has become the main source for revenue among many bloggers. However,making money using adsense is not as easy as many believe it to be.
Tips For Adsense
Make the ads blend into the site's theme. Why? Not to trick your user base! No, it is to combat ad-blindness. Your user base has grown accustom to ignoring advertisement. By making Adsense look like the rest of your site that "ignore" switch will be less likely to be set
Mix up your ad space style, people are more likely to notice ads if they vary in size, color, or dimensions throughout the site.Expect your earnings per ad impression to be less than the average site out there. This is just part of being in the technology space, and even more so with people interested in Open Source software. You may earn a small fraction of what an average publisher will earn on the same amount of traffic.
Discover The Fast and Free Way To Create Numerous Content-Keyword Rich AdSense Ads Web Site
However, in order to make money from AdSense Ads, I bet you know that you will need to create many, and really many, many web sites. This is rather time and effort consuming. If you don’t believe me, you can try to create one for yourself and see how much time you will need to complete a proper web site with AdSense Ads. After creating the web site, you will also need to use various methods to ensure that your site have visitors. Other wise, no one will click on your AdSense Ads and you get nothing for all the hard work you have done.